Big data is consistently cited as one of the biggest opportunities available to B2B marketers in the current landscape. Big data refers...

Sophie Ambridge – Account Director. Jo Wassell interviews Sophie Ambridge about her Marketing career as an Account Director. Sophie...

Whether you’re part of an in-house marketing team, or work for a marketing agency, great marketing is great marketing. Both sides are...

Interview re:charge (hint – you’re never too old or experienced to brush up on these…) No matter how experienced you are, and no matter...

The B2B marketing world is moving fast. New skills gaps are appearing at an increasing rate (how quickly can you produce, edit, publish...

An interview with Russ Powell: Senior Marketer at Atos, Part 1 On his LinkedIn profile, award-winning marketer Russ Powell asks one...

Being an account manager is a tough job. You have to worry about budgets and deadlines, demanding clients that don’t understand...