There are four cornerstones that underpin everything we do at Invoke.

Honesty and integrity are fundamental to our service – without trust, we cannot do what we do.


We’re caring and respectful in our approach – we understand the value of every interaction.


We’re knowledgeable – we really get marketing, and have been in your shoes. And above all we are passionate – passionate about people, about marketing, and about evolving to stay progressive in our approach.

We stay ahead to keep you ahead. After all, that’s what we’re here for.

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It was after working in marketing for over 18 years - both in-house and agency side - that I decided to create Invoke. What started out as a recruitment practice has since grown into a full-service executive coaching, career coaching, training and headhunting practice dedicated to the marketing and creative sectors. 


The years I spent in the industry highlighted to me just how hard it is to find the right people, and the subsequent challenges of retaining, training and nurturing talent to help them excel at a personal and business level. 


I have a huge passion for helping people unlock their true potential. Helping them to really pinpoint what it is they aspire to be. And providing them with the tools that will help them underpin the foundations for growth. 


My goal is to take that passion and meet the challenge facing marketing departments and agencies head on; helping to grow strong leaders and dedicated teams through empowerment, self-understanding and focus.


My experience from the front-line of marketing includes working on brands such as Nokia, Aston Martin, Oracle, CapGemini and the BBC. The consolidation of this experience underpins the foundation of Invoke; I understand the complexities and pressures of the marketing world at all levels, and can now bring my learned insights to create a stronger, more fulfilled workforce for businesses today. 

Find me on Linkedin

Head hunter recruitment

A little bit about me.

Jo Wassell, founder Invoke

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Claire Sherriff

Operations Manager

I help Invoke with implementing and managing their marketing and CRM software. ​I love learning new exciting methods and discovering effective ways to help Invoke do what it does best, match incredible agencies and clients to their incredible candidates. 

My passion is marketing and design and I support the team with marketing strategies, planning and content creation. I have spent years working within the marketing and design industry and it's great to be able to use those skills here at Invoke.

Find me on LinkedIn

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“Jo was invaluable in helping to align my career objectives to my next marketing role. She's supportive, genuine and above all, gets the industry better than anyone I know. A recruiter and coach who will go the extra mile to make your next step the right one is a rare thing. Jo is the real deal!”

Head hunter recruitment

Get in touch

Find out more about any of these services or talk through any more bespoke requirements you have.